Dossier · JC-MKT-001
Joey Combs
Available
East Bay · 15+ Years · Director / VP Level
Joey
Combs
Combs
Integrated Marketing · Paid Social · AI Builder
Stop scrolling — you've found your guy. 15+ years leading viral creative, influencer strategy, and paid programs for Fortune 500 brands. I helped Clorox earn "Best Brand to Follow on Twitter." Grew Chevron's LinkedIn from 1M to 5M followers and earned 300M+ TikTok views.
My superpower: taking big swings and rallying the right people to make them real — especially when things aren't super defined. Currently building Sippr, an AI cocktail & party planning app, as a solo founder.
My superpower: taking big swings and rallying the right people to make them real — especially when things aren't super defined. Currently building Sippr, an AI cocktail & party planning app, as a solo founder.
300M+
Views Earned
5M
Followers Built
15+
Yrs Experience
$100K
Annual Savings
Field Status
Status● Available
LocationEast Bay, CA
Target LevelDirector / VP
EducationChico State BA
Capabilities
Paid & Organic Social97%
Influencer Strategy95%
Integrated Campaigns93%
AI Content Systems88%
Video Production85%
Awards
🏆 ANA Best In-House Video
Energy Everywhere · Chevron
🏆 Best Brand to Follow
on Twitter · Clorox
Energy Everywhere · Chevron
🏆 Best Brand to Follow
on Twitter · Clorox
Employment Record
Chronological · JC-MKT-001
2025
Present
Sippr
Founder · Solo
2025 – Present
2018
2025
Chevron
Sr. Integrated Marketing Lead → Social Media Strategist
2018 – 2025 · San Ramon, CA
2016
2018
Hotaling & Co.
Social Media & Influencer Manager
2016 – 2018 · San Francisco, CA
2012
2016
The Clorox Company
Social Media Manager
2012 – 2016 · Oakland, CA
Mission Log
Select Campaigns · Field Reports
Chevron · 2022
400M impr.
Integrated Campaign · OOH + Digital + Social
Chevron Takes Over Las Vegas — SEMA
Led a fully integrated digital, OOH, and social takeover across the Las Vegas Strip and airport, including a full-building wrap of Resorts World. The campaign doubled booth traffic (+100% YoY) and delivered an estimated 400M impressions in a single week. Every channel — billboard, digital, social — told one coordinated story.
Chevron · 2019
300M+ views
Platform Launch · Organic + Influencer
Chevron TikTok — 0 to 300M Views
Built Chevron's entire TikTok presence from scratch. Got the right stakeholders on board, built the content model, and grew from 0 to 75K followers in year one. Content made specifically for how people actually use TikTok — not repurposed ads.
Chevron Championship · 2023
2.5× engagement
Campaign Launch · TV + OOH + Social
The Chevron Championship — Houston
Led a fully integrated OOH, digital, and TV launch for the tournament's first year in Houston. Created two TV spots supported by digital and social across earned channels. Delivered 2.5× higher engagement vs. prior years.
Chevron · 2018–2020
1M → 5M
Organic Growth · B2B Editorial
LinkedIn: 1M to 5M Followers
Built a B2B editorial strategy rooted in employee stories and operational credibility. Platform-native content that felt built for LinkedIn, not repurposed from a press release. Also wrote the most viral post in company history: 38K clicks, 1M+ organic impressions, zero paid support.
Clorox / Fresh Step · 2014
BuzzFeed + The View
Viral Content · CPG Social
Clorox, Fresh Step & the NYT Tweet
Made Fresh Step go viral with "What's Your Cat's Name?" — featured on BuzzFeed and The View. Also wrote the Clorox Game of Thrones tweet ("A canister always pays his debts") that landed in The New York Times as a real-time branded storytelling example.
Hotaling & Co. · 2017
10–15M impr.
Organic Activation · Reddit
Luxardo Reddit AMA — Front Page
Sparked a viral Luxardo Reddit AMA during Tales of the Cocktail. Hit the Reddit front page, pulled in 1,000+ comments, and delivered an estimated 10–15M impressions — all without spending a dollar. The bar for organic earned media.
Active Operation
Sippr · sippr.ai · 2025–Present
Live · Active Build
Sippr
AI Cocktail & Party Planning
Built from scratch as a solo, non-technical founder using Lovable and Claude AI. Sippr answers every party drink question in one place — "What should I serve?", "How many bottles do I need?", "What's this going to cost me?"
This isn't a detour from marketing leadership. It's proof that the next generation of marketing leaders don't just run campaigns — they ship products.
Launch Sippr →
This isn't a detour from marketing leadership. It's proof that the next generation of marketing leaders don't just run campaigns — they ship products.
AI COCKTAIL RECOMMENDATIONS
🍹
Aperol Spritz
CROWD FAVE
🥃
Old Fashioned
CLASSIC
🍸
Espresso Martini
TRENDING
What should I serve at my wedding reception?
ASK AI
Solo
Entire Build
Weekly
Ship Cadence
Live
Paid Ads Running
1,300+
Cocktails Generated
Why It Matters
A Marketer Who Ships
Solo founder who built the product, designed the UX, wrote the AI prompts, ran the paid social, and is driving SEO. That's not a hobby project — that's a marketer with real skin in the game and a genuine understanding of what it takes to grow something from zero.
Tech Stack
Built With AI From Scratch
Lovable · Claude AI · Supabase · Cloudflare · Reddit Ads in wedding subreddits · SEO targeting long-tail wedding and event keywords. Non-technical founder who learned enough to ship — and keeps shipping.
Establish Uplink
Open a Channel
Looking for Director or VP-level roles in paid social, integrated marketing, or social leadership. Moving fast is a feature, not a bug.
Email
Phone
Portfolio
LinkedIn
Active Build
Location
East Bay, California
Resume
Ask Joey
Powered by Claude · Ask me anything · I don't bite
Powered by Claude AI · Grounded in 15 years of real operator experience